Monday, 19 January 2009

Take the New Year's Pledge to Go Cruelty-free!

Well, another year has passed and a new one has just begun. However, it’s never too late to make a pledge to go cruelty-free!

We are asking you to add your voice to the growing list of North American consumers who have pledged to purchase products that are cruelty-free. The Pledge was initiated by the Coalition for Consumer Information on Cosmetics’ (CCIC) - a collection of animal protection groups that have come together to establish a clear and concise definition for “cruelty-free” and “not tested on animals”- .

Animal Alliance is proud to be an international partner of the CCIC, and as such, we are encouraging our supporters, friends and compassionate consumers to take the Pledge by clicking on the banner below.

The CCIC’s Leaping Bunny Program is the only internationally recognized certification program that ensures that manufacturers of cosmetic, household and personal care products are TRULY free of animal tests. Tests like the Draize and other skin irritancy tests are becoming obsolete as companies have bend to consumer pressure and found ways to test the safety of their products without the use of animals.

The CCIC website is a great resource for compassionate shoppers who want to purchase cruelty-free products. Over 200 companies, including over 12 Canadian manufacturers, have been certified by the CCIC and the list is constantly updated as more companies become certified. For a list of Canadian companies that are on the CCIC’s list, please visit our website.

Please ask your friends, family and co-workers to sign the pledge.
TOGETHER WE CAN... make a difference for the thousands of animals who are needlessly suffering in laboratories.

Look for Leaping Bunny Logo when shopping.

Thank you!

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